Cowra Tourism’s Sallie Thompson, Loneen McLeod of Wyangala Waters State Park and the Crest Motel’s Tanya Cox meet the Town Crier at.the Royal Canberra Show.
COWRA Tourism Corporation has launched an extensive marketing campaign into the Canberra region, including last weekend’s Royal Canberra Show, the Canberra Food and Wine Expo, newspaper advertising and a social media campaign focussing primarily on the ACT.
The corporation joined forces with tourism operators – Cowra Japanese Garden and Cultural Centre, Wyangala Waters State Park and Cowra Crest Motel – to attended Canberra Show, which drew 90,000 visitors at the weekend.
Cowra Tourism manager Belinda Virgo says the Cowra stand was well received, “with hundreds of interested show-goers chatting with staff about the many reasons to visit our lovely town”.
A competition to win a night’s stay at the Crest Motel was a hit, drawing hundreds of entries, she says.
The draw for the prize took place at the Cowra Visitor Centre on Thursday where the Crest Motel’s Tanya Cox, Mark Vallely of the Japanese Garden and Cowra Tourism’s Sallie Thompson (pictured right) drew the winner, who’ll be announced once they’ve been contacted.
“Cowra Tourism values the opportunity to promote our region to the Canberra market,” says Ms Virgo.
“Visitors from the ACT represent an average of 6 per cent of our total annual visitation, so clearly there is scope for growth within this market.”
“We are expecting to see a growth in visitation from the ACT as a result of our current campaign.
“With a renewed focus on reaching the Canberra visitor, and measurable marketing techniques, we will continue to promote Cowra as a destination to this lucrative market,” Ms Virgo says.